Chapter One: Music, Purpose, Voice
Behind The Lines - Site License
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7m 34s
In this opening chapter, Juma Inniss shares his journey from independent rapper to media literacy educator and marketer, exploring how music helped shape his confidence, identity, and sense of purpose. Drawing on more than 15 years of experience working with young people, he sets the stage for an honest and grounded examination of how song lyrics can influence the way we think, feel, and understand ourselves.
Up Next in Behind The Lines - Site License
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Chapter Two: More Than a Vibe
In Chapter Two, we take a closer look at how song lyrics can shape the way we think and feel without us even realizing it. Blending personal stories, music culture, and real-life examples, this chapter explores how the messages we repeat through music can influence our mood, confidence, relations...
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Chapter Three: Remix the Message
Chapter three shifts from awareness to action, challenging viewers to think more intentionally about the music they consume every day. Through practical reflection and relatable examples, this chapter explores how young people can become more conscious of the messages shaping their mindset, emoti...
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Behind The Lines (CC)
Music isn’t just entertainment, it’s an extension of who we are. Whether it’s a turn-up anthem or a heartbreak ballad, the lyrics we memorize, repeat, and internalize are more than catchy lines. They influence how we see ourselves, how we handle emotions, and how we move through the world. That’s...
