Behind The Lines - Site License
Music isn’t just entertainment, it’s an extension of who we are. Whether it’s a turn-up anthem or a heartbreak ballad, the lyrics we memorize, repeat, and internalize are more than catchy lines. They influence how we see ourselves, how we handle emotions, and how we move through the world. That’s what Message Academy Episode 1: Behind the Lines is all about.
It's a story and learning tool that invites youth to explore how music and song lyrics shape thoughts, feelings, and mental health. Viewers learn how to unpack the messages in their favorite songs through storytelling, neuroscience insights, and a guided remix activity. Because when we listen different, we live different.
Behind the Lines is hosted by Juma Inniss – media literacy educator, social entrepreneur, and hip-hop artist. Behind the Lines is designed for easy integration, with customizable configurations to fit your time and needs.
Our Site License serves 1 school, library branch, or youth organization ready to inspire at scale and includes:
• A narrative-driven, cinematic, video lesson
• Unlimited streaming access for an entire school, branch, or site
• All educator and student materials
• Permission to host group viewings and workshops
-
READ ME - Behind the Lines Site User Guide.pdf
1.21 MB
-
Behind The Lines
Behind the Lines is a narrative-driven video lesson that invites youth to go beyond beats and vibes, exploring how music shapes thoughts, feelings, and mental health. Learners unpack the messages in their favorite songs through storytelling, neuroscience insights, and a guided remix activity. Whe...
-
Chapter One: Music, Purpose, Voice
In this opening chapter, Juma Inniss shares his journey from independent rapper to media literacy educator and marketer, exploring how music helped shape his confidence, identity, and sense of purpose. Drawing on more than 15 years of experience working with young people, he sets the stage for an...
-
Chapter Two: More Than a Vibe
In Chapter Two, we take a closer look at how song lyrics can shape the way we think and feel without us even realizing it. Blending personal stories, music culture, and real-life examples, this chapter explores how the messages we repeat through music can influence our mood, confidence, relations...
-
Chapter Three: Remix the Message
Chapter three shifts from awareness to action, challenging viewers to think more intentionally about the music they consume every day. Through practical reflection and relatable examples, this chapter explores how young people can become more conscious of the messages shaping their mindset, emoti...
-
Behind The Lines (CC)
Behind the Lines is a narrative-driven video lesson that invites youth to go beyond beats and vibes, exploring how music shapes thoughts, feelings, and mental health. Learners unpack the messages in their favorite songs through storytelling, neuroscience insights, and a guided remix activity. Whe...
-
Chapter One: Music, Purpose, Voice (CC)
In this opening chapter, Juma Inniss shares his journey from independent rapper to media literacy educator and marketer, exploring how music helped shape his confidence, identity, and sense of purpose. Drawing on more than 15 years of experience working with young people, he sets the stage for an...
-
Chapter Two: More Than a Vibe (CC)
In Chapter Two, we take a closer look at how song lyrics can shape the way we think and feel without us even realizing it. Blending personal stories, music culture, and real-life examples, this chapter explores how the messages we repeat through music can influence our mood, confidence, relations...
-
Chapter Three: Remix the Message (CC)
Chapter three shifts from awareness to action, challenging viewers to think more intentionally about the music they consume every day. Through practical reflection and relatable examples, this chapter explores how young people can become more conscious of the messages shaping their mindset, emoti...
